CHANNELADVISOR-FEED

ChannelAdvisor Rithum feed marketplace optimization.

Définition

Rithum (ex-ChannelAdvisor) produits : Channel Management (~300 channels : Amazon, eBay, Walmart, Google Shopping, etc.), Marketplaces (FBA, MCF fulfillment integration), Demand Generation (PPC, SEM), Where-to-Buy (brand activation), Dsco (dropshipping platform), CommerceHub (digital supply chain). Merger CommerceHub + ChannelAdvisor + Dsco par CVC Capital Partners 2022 ; rebrand Rithum janvier 2024. Customers : 3M-style brands, Adidas, Bose, Black & Decker, Sony, Walmart Marketplace, Amazon FBA partners.

Origine

ChannelAdvisor fonde 2001 a Morrisville North Carolina ; IPO 2013 (NYSE ECOM) ; acquise CVC Capital 2022 (~$700M) ; merger CommerceHub + Dsco 2022 ; rebrand Rithum janvier 2024.

Exemple en contexte

Bose Corporation utilise Rithum (ex-ChannelAdvisor) pour syndiquer son catalog 1500 audio products vers 200 channels : Amazon, Best Buy, Crutchfield, B&H Photo, Google Shopping ; gestion bid optimization PPC.

Termes liés

• Productsup — concurrent feed management.