CHANNELADVISOR-FEED

ChannelAdvisor Rithum feed marketplace optimization.

Definition

Rithum (ex-ChannelAdvisor) products: Channel Management (~300 channels: Amazon, eBay, Walmart, Google Shopping, etc.), Marketplaces (FBA, MCF fulfillment integration), Demand Generation (PPC, SEM), Where-to-Buy (brand activation), Dsco (dropshipping platform), CommerceHub (digital supply chain). CommerceHub + ChannelAdvisor + Dsco merger by CVC Capital Partners 2022 ; rebrand Rithum January 2024. Customers: 3M-style brands, Adidas, Bose, Black & Decker, Sony, Walmart Marketplace, Amazon FBA partners.

Origin

ChannelAdvisor founded 2001 in Morrisville North Carolina ; IPO 2013 (NYSE ECOM) ; CVC Capital acquisition 2022 (~$700M) ; CommerceHub + Dsco merger 2022 ; rebrand Rithum January 2024.

Example in context

Bose Corporation uses Rithum (ex-ChannelAdvisor) to syndicate its 1500 audio product catalog to 200 channels: Amazon, Best Buy, Crutchfield, B&H Photo, Google Shopping ; PPC bid optimization management.

Related terms

• Productsup — feed management competitor.