OPTICAT-CATALOG

OptiCat SEMA catalog aftermarket centralise.

Définition

OptiCat services : Catalog Hosting (ACES XML, PIES XML), Catalog Validation (compliance ACES/PIES schema), Catalog Distribution (push ASD/SDS standardized format vers retailers), CataDamn (data quality assessments), Item Master (Brand+PartNumber lookup), SEMA Specialty Industry Data. Membership : ~$2000-10000/year manufacturers, free retailers. Adoption : ~70% des manufacturers aftermarket utilisent OptiCat pour publication. Competitor : DCi (Distribution Channel Inc.), MOTOR Information Systems.

Origine

OptiCat lance par SEMA 2004 ; service expansion 2010s ; integration plus profonde Auto Care Association ACES/PIES 2018+.

Exemple en contexte

Edelbrock (performance parts) publie son catalog 8000 SKUs via OptiCat ; ASD format auto-distribue a Summit Racing, JEGS, Pep Boys retailers en sub-24h apres publication ; reduction effort distribution direct ~80%.

Termes liés

• ACES — standard distribue.