MIRAKL-ADS

Mirakl Ads Retail Media sponsored products 2022+.

Définition

Mirakl Ads features : (1) Self-service Sellers Dashboard : third-party sellers can create + manage advertising campaigns (sponsored products, sponsored brand + Display Ads coming), bid management (CPM Cost per Mille + CPC Cost per Click), budget management + scheduling. (2) Auction-based bidding : real-time auctions sponsored products visibility per search query / category page, similar Amazon Sponsored Products algorithm. (3) Performance Analytics : sellers see impressions + clicks + conversions + ROAS Return on Ad Spend + ACOS Advertising Cost of Sale. (4) Retailer Admin : retailer marketplace operator controls inventory advertising spaces, sets policies pricing, gets transparency revenue. (5) Integration : seamless integration Mirakl Catalog Platform (sponsored products from marketplace listings), Mirakl Connect (sellers can use existing accounts). (6) Mirakl Ads vs Amazon Sponsored Products : Mirakl provides white-label platform retailers run their own marketplace ads vs Amazon proprietary. ~80+ retailers customers 2024 (Carrefour, Best Buy, Macy, Lufthansa Group, Bauhaus, etc.) generate ~$500M+ collective advertising revenue annually. Strategic priority Mirakl 2024-2025 expansion module.

Origine

Mirakl Ads launched 2022 ; ~80+ retailers customers 2024 ; $500M+ collective advertising revenue 2024.

Exemple en contexte

Carrefour Marketplace deploys Mirakl Ads : ~5000 third-party sellers can run sponsored products campaigns targeting Carrefour.fr ~10M monthly visitors, auction-based bidding for visibility category pages + search results, Carrefour earns ~EUR 50M annual advertising revenue 2024 ~5% Marketplace GMV.

Termes liés

• Mirakl Marketplace — parent product.