ZAPIER-RPA

SMB no-code iPaaS, 7000+ apps.

Definition

Zapier model: Zap = trigger (e.g. new Google Sheet row) + action(s) (e.g. send Gmail email, add HubSpot contact, create Asana task). Multi-step Zaps, Paths (logic), Filters, Formatters, Schedules, Webhooks. Pay-per-task pricing. No IPO yet. Sequoia $1.4M raised 2012, profitable since 2014, bootstrapped after. Zapier AI launched 2023.

Origin

Zapier founded 2011 by Wade Foster, Bryan Helmig, Mike Knoop in Missouri ; HQ San Francisco since 2014.

Example in context

A 15-person consulting SME uses Zapier: 80 Zaps connect Gmail, Calendly, HubSpot, Slack, Stripe ; no custom development.

Related terms

• Workato — enterprise iPaaS.