REVOPS

RevOps SaaS billing / revenue recognition.

Definition

RevOps (Revenue Operations) refers to the organisational practice + SaaS tools suite focused on consolidation of sales + marketing + customer success + finance operations into unified function addressing subscription business revenue lifecycle complexity ; specific tool 'RevOps.io' (Lemonade Stand Inc. founded 2018, $25M Series A 2021 Battery Ventures) is one of many vendors in space alongside Salesforce Revenue Cloud + Conga + DealHub + Aurion + Maxio + multiple. Platform + workflow detail integration ERP + CRM + general ledger + subscription lifecycle management + plans + pricing + dunning + collections + revenue schedules + accounting + multiple deployments enterprise + SMB customers; native integration Salesforce + NetSuite + SAP + Workday + multiple accelerating SaaS Subscription Economy 2020s+ adoption.

Origin

RevOps practice emergence ~2018-2020 SaaS Subscription Economy ; specific tools multiple vendors emerging 2020+.

Example in context

SaaS company restructure: creates RevOps function consolidating previously siloed Sales Ops + Marketing Ops + Customer Success Ops + Finance Ops into single team reporting CRO Chief Revenue Officer + accountable end-to-end revenue lifecycle KPIs (ARR growth + Net Revenue Retention + Customer Acquisition Cost CAC + Customer Lifetime Value CLV + Magic Number), uses CPQ + billing + revenue recognition + analytics integrated tools.

Related terms

• Maxio — complementary subscription tool.