Productsup
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Berlin enterprise feed management Productsup.
Definition
Productsup features: Feed Management (transformation, optimization, syndication), Export Targets (~2500 channels: Google Shopping, Amazon, Facebook Ads, Meta Ads, TikTok, Pinterest, Bing Shopping, Walmart Sponsored Products, ~100+ marketplaces, ~500+ comparison shopping engines, etc.), Data Discovery (auto-detect product issues), Advanced Filters, Cross-Channel Reporting. Pricing: enterprise tier-based ~$50K-1M/year. Customers: Adidas, Nestle, BOSCH, Decathlon, OBI, Galeria Karstadt Kaufhof.
The offering is organised into modules (feed optimisation, marketplaces, social ads, search, stock and price sync) and integrates with PIMs such as Akeneo, Salsify or Pimcore.
Origin
Productsup founded 2010 in Berlin by Marcel Hollerbach and co-founders ; Series B $70M October 2021 (Bain Capital Tech Opportunities lead) ; ~1000+ enterprise customers 2024.
Example in context
Adidas uses Productsup to syndicate its 25000-product catalog to 200 EU/US market channels: Google Shopping, Facebook Ads, Amazon, Zalando, ASOS, idealo.de price comparators, etc.
Related terms
- ChannelAdvisor — feed management competitor.
- ChannelEngine — multi-channel alternative.