PRODUCTSUP-FEED

Berlin enterprise feed management Productsup.

Definition

Productsup features: Feed Management (transformation, optimization, syndication), Export Targets (~2500 channels: Google Shopping, Amazon, Facebook Ads, Meta Ads, TikTok, Pinterest, Bing Shopping, Walmart Sponsored Products, ~100+ marketplaces, ~500+ comparison shopping engines, etc.), Data Discovery (auto-detect product issues), Advanced Filters, Cross-Channel Reporting. Pricing: enterprise tier-based ~$50K-1M/year. Customers: Adidas, Nestle, BOSCH, Decathlon, OBI, Galeria Karstadt Kaufhof.

Origin

Productsup founded 2010 in Berlin by Marcel Hollerbach and co-founders ; Series B $70M October 2021 (Bain Capital Tech Opportunities lead) ; ~1000+ enterprise customers 2024.

Example in context

Adidas uses Productsup to syndicate its 25000-product catalog to 200 EU/US market channels: Google Shopping, Facebook Ads, Amazon, Zalando, ASOS, idealo.de price comparators, etc.

Related terms

• ChannelAdvisor — feed management competitor.