INFORMATICA-MDM-V2

Informatica MDM V2 IDMC cloud CLAIRE AI.

Definition

Informatica MDM V2 (under IDMC) modules: (1) Customer 360: consumer + B2B customer master data + 360 view + activity tracking + segmentation, similar to Salesforce Customer Data Platform CDP. (2) Supplier 360: vendor + supplier master, procurement compliance, financial visibility. (3) Product 360: PIM features integrated MDM context, attributes + variants + classifications + channels. (4) Reference 360: codelists + taxonomies management + propagation across systems, sub-product of MDM. (5) MDM Multi-Domain: single multi-entity hub within IDMC platform. CLAIRE AI engine: ML-based data discovery (auto-detect duplicate records, suggest merges), data quality recommendations, Gen AI assistance (data classification, lineage explanation, business rules generation). Hosted IDMC SaaS Azure + AWS + GCP regions, gradual deprecation on-premise MDM Hub legacy. Pricing: consumption credits IPU (Informatica Processing Units) ~$1500/IPU per month typical enterprise. Customers: Bank of America (50M customer records unified Customer 360), American Express, Volkswagen, Comcast.

Origin

Informatica founded 1993 by Gaurav Dhillon + Diaz Nesamoney ; IPO 1999 ; Permira + Canada Pension acquired 2015 ($5.3B) ; IDMC platform unified launch 2021 ; re-IPO October 2021 NYSE INFA ; ~$1.5B revenue 2024.

Example in context

Bank of America uses Informatica MDM Customer 360 (IDMC) to unify 50M+ customer records issued from 200+ legacy banking systems (retail + commercial + wealth + investment), data quality CLAIRE AI duplicates suggestions + golden record matching, KYC compliance + cross-sell opportunities identification.

Related terms

• Stibo STEP — multi-domain competitor.