HEDNA-DISTRIBUTION

Global hospitality distribution association.

Definition

HEDNA ~250 members including Marriott, Hilton, Hyatt, Booking, Expedia, Sabre, Amadeus, IHG. Annual conferences Spring HEDNA and Fall HEDNA. Best practices papers: Channel Management, Disparity Pricing, NDC for Hotels, ARI (Availability Rate Inventory) Distribution. Workgroups: Reviews & Reputation, Technology, Distribution Strategy. Headquarter Atlanta USA.

Origin

HEDNA founded 1991 in Boston by hotel chains and GDS to standardise new electronic distribution.

Example in context

Marriott consults HEDNA best practices to structure its multi-channel distribution (direct, GDS, OTA) with strict rate parity avoiding Booking.com ranking penalty.

Related terms

• OpenTravel Alliance — standards partner.