GS1-WEB-VOCABULARY

GS1 product data — expressed in JSON-LD for the web.

Definition

Defines types and properties (gs1:Product, gs1:Brand, gs1:GTIN, gs1:netContent) aligned with Schema.org. Lets retailers expose product catalogues with JSON-LD markup, read by Google Shopping, Amazon Brand Registry. Current version: 1.4 (July 2024).

Origin

Launched by GS1 in 2017, annual updates.

Example in context

An Amazon product page with gs1:Product markup, gs1:GTIN-13 = 3017620422003 (Coca-Cola 33 cL).

Related terms

• GTIN — central product identifier.